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A longtime fan of the Kobe Bryant series that’s known for his clean and simple style off the court, Book’s debut signature series is expected to kick off in early 2024, just as the retooled Suns and the scoring star expect to make a push toward contending for a championship. When Devin Booker signed a new seven-year extension with Nike during the summer of 2022, the updated contract running through 2029 also included the creation of his own signature shoe. Chris Graythen/Getty Images Devin Booker - Nike The Scoot 1 will be released during the early months of his opening rookie campaign. After the frenzy of the Ignite’s marquee Las Vegas matchup against French squad Metropolitan 92, which pitted the 2023 Draft’s potential top two picks in Henderson against the much anticipated Victor Wembanyama, Puma began the process of creating a signature shoe for Scoot’s debut NBA season.
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The explosive and dynamic point guard first signed a multi-year shoe deal with Puma in June 2022, just after his first season with the G League Ignite but still a full year before he would become draft-eligible this summer. Only eight rookies in league history have had their own signature shoe to start their NBA career projected top-3 draft pick Scoot Henderson will be the next among that select group. Ethan Miller/Getty Images Scoot Henderson - Puma
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The debut road Laker colorway was a welcome sign for nervous LA fans, as Reaves enters restricted free agency in early July. The sloping low-top AR-1 signature silhouette boasts an efficient and simple design approach and is expected to launch this summer in August. As his play on the court continued to rise in LA, the brand decided to press go on his own signature shoe.Īustin Reaves 1st signature shoe - the Rigorer AR-1 - will be releasing this August in Lakers colors 👀👀 /3JKjnc1OKq- Nick DePaula June 15, 2023 When Austin Reaves first signed on to be the first NBA endorser of Rigorer in 2022, the rising Lakers wing was looking to help the upstart Chinese basketball shoe brand uplift its category on a global scale. Meg Oliphant/Getty Images Austin Reaves - Rigorer Recently leaked looks showed a glimpse of the sleek and uniquely molded upper of “Ant-Man’s” first shoe, with the rollout planned for the end of the year expected to make Edwards just the 17th NBA player with an Adidas signature shoe.
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Off the court, Edwards’ youthful humor and outsized personality have helped him land a slew of endorsement deals and also made him a scene stealer in last summer’s Adam Sandler-led movie Hustle.įrom a marketing sense, he’s slated for a breakout year with Adidas, with his first signature shoe in store for the season ahead. 1 pick of the 2020 Draft has been worth the hype, as Anthony Edwards has proven right away to be every bit of the franchise player he was projected to be. Subscribe The Known David Berding/Getty Images Anthony Edwards - Adidas The following is the marketable collective of players next on the horizon and in line for a signature shoe. In making up the two groups - the known and the next - the collection of crossover stars ranges from those entering their prime to others just getting their start in the league.
With a standard 5% royalty on sales of all signature products, a comprehensive incentive bonus structure for on-court performance, and annual base compensation ranging anywhere from $3 million to $15 million per year, a signature shoe deal can pay out north of eight figures each season for the game’s biggest stars. Contracts can typically run from five to as many as 13 years in length, with active players LeBron James, Stephen Curry, and Kevin Durant also holding “lifetime” deals with their respective brands that will extend well past their playing careers.
In looking across the landscape, another 10 players are possibly next up, either with their own franchise already in the works or as a potential target of brands for their own signature shoe down the road.įor most players, a signature shoe deal is the highest-paying endorsement deal in their portfolio. In the WNBA, All-Stars Breanna Stewart, Elena Delle Donne and Sabrina Ionescu entered the illustrious signature fold in the last year, bringing the W’s tally to twelve signature athletes in league history. This past season, 22 players in the NBA had their own signature shoe. The entire ecosystem of brands around the globe has long looked to replicate the formula of the $5 billion annual Air Jordan business, bestowing signature products on the game’s greats with the hopes of creating a long-term namesake series that too can extend well past one’s playing days. Since 1984, signature basketball sneakers have been the engine of the footwear industry. From Book to Scoot and beyond, which of basketball’s best are most deserving and poised to enter the coveted signature shoe game next?
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